Feature Article

Smart Cats Now in Running for OPTIMUM® PHD

As complex as cats seem, especially when it comes to getting their diet right, there are actually five simple signs to gauge whether they are, in fact, receiving an effective and optimum dietary balance.

For “Jo from Melbourne”, it didn’t take a crisis to spark her interest in the OPTIMUM Pet Health Drive (PHD) program. It was a simple question – “Am I currently doing the best thing I can for “Floppsy” “ I’ve always been very careful with how I feed “Floppsy”, and in fact, I used to prepare a lot of her food myself,” explains Jo. “We were aware that cat’s are essentially carnivores and that they need more protein in their diet than most animals, but what surprised us was to learn that fresh beef for instance contains 21% protein whereas a food like OPTIMUM contains up to 41% protein.”

For “Jo” and “Floppsy” the differences were subtle, but still obvious after 21 days.

“There was a change in energy and alertness and she developed a lovely, sleek muscle one. It can be hard to get used to the idea of trying a completely new approach, but it actually wasn’t that difficult when it came down to it.”

“Really it was just a decision to try a different way of feeding “Floppsy” for 3 weeks” and apart from that I didn’t really have to do anything other than log on to the PHD Tracker at www.optimumpet.com.au and follow the steps. We get regular reminders, the changeover is gradual so that your cat adjusts easily from what they’re used to and it’s easy to chart your results.”


As a new member, you will receive up to $10 cash back on your first purchase of OPTIMUM dry product, plus a wealth of information specific to your pet.

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