OPTIMUM® Kitten Formula (4 weeks - 1 year)

OPTIMUM® Kitten is specifically formulated with higher levels of protein for muscle development and calcium for strong teeth and bones.

OPTIMUM® Kitten Dry also contains colostrum to help strengthen the gastrointestinal health during the critical growth stages of the first 12 months. It is highly digestible for even the smallest, sensitive stomachs.

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OPTIMUM Kitten Formula (dry)OPTIMUM Kitten Formula (wet)

OPTIMUM® Adult (1 - 8 years)

OPTIMUMĀ® Adult provides a nutritious balance of protein, vitamins and minerals developed for adult cats (1-8 years of age). It promotes strong muscles, dental hygiene, healthy digestion and a shiny coat.

OPTIMUM® Adult contains a unique blend of natural antioxidants plus vitamin C, E & taurine to help restore and replenish your cat’s natural defence system for stronger immunity.

OPTIMUM® Adult is available in 2 varieties: OPTIMUM® Adult with Ocean Pilchards and OPTIMUM® Adult with Chicken.

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OPTIMUM Adult (dry) OPTIMUM Adult (wet)

OPTIMUM® Mature (8+ years)

OPTIMUM® Mature has been designed to meet the unique needs of older cats providing them all the nutrients cats require for optimal health as they age.

A unique blend of antioxidants plus vitamin C & E and taurine helps restore and replenish your cat’s natural defence system for stronger immunity when exposed to the daily stresses of aging.

Additionally, OPTIMUM® Mature Dry contains glucosamine which provides the nutritional building blocks for cartilage to help maintain joint health.

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OPTIMUM Mature (dry)OPTIMUM Mature (wet)


OPTIMUM® Furball (1+ years)

OPTIMUM® Furball is formulated for cats that are prone to furball formation.

Cats naturally ingest hair during grooming, which can lead to furballs that cause discomfort and occasional vomiting.

OPTIMUM ® Furball has been specifically formulated with beet pulp fibre which aids in the passage of furballs through the digestive tract.

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OPTIMUM Furball (dry) OPTIMUM Furball (wet)


OPTIMUM® Oral Care (1+ years)

Like humans, maintaining good oral hygiene for cats is an important factor of good health.

OPTIMUM Oral Care has been designed to help reduce the build up of plaque and tartar, promoting healthy teeth and gums. The mechanical action of chewing the specifically designed kibble, in combination with the active ingredient (sodium tripolyphosphate) promotes good oral hygiene.

Sodium tripolyphosphate is a mineral based ingredient that binds the calcium present in saliva and reduces the formation of tartar on the tooth surface. The calcium is then carried to the stomach for digestion.

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OPTIMUM Oral Care


OPTIMUM® Healthy Weight Management

OPTIMUM® Healthy Weight Management is made especially for less active cats or those prone to weight gain.

Your cat’s activity level, natural metabolism and diet may be contributing factors to excess weight gain.

OPTIMUM® Healthy Weight Management has been formulated with lower calorie and fat levels to help your cat control its weight, whilst maintaining the correct balance of other essential nutrients required for good heath.

Of course, your cat will still get the great taste they have come to expect from OPTIMUM®.

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OPTIMUM Healthy Weight Management.


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